Cloud Kitchen is a virtual restaurant created for those who don’t just want to eat but also want an experience. Its mission: to bring quality, tasty, and nutritious meal experiences to doorsteps across Nigeria.

Food is an essential part of every culture. As civilization has progressed, food has evolved from being just what is prepared to how it’s experienced. I found a uniqueness and vibrancy in Cloud Kitchen that was uncharacteristic of existing food-hailing brands.

The Revamp

I took Cloud Kitchen’s vibrant vibe literally, using Boldine, a bold, eye-catching font, to announce the brand in an easy-to-recognize way. I derived the choice of colors from the unique hues of familiar foods, culminating in a loud, colorful, and distinct statement that says We are in the building!

Brand Elements and Materials

I fully embraced the uniqueness and hands-on nature of Cloud Kitchen by designing to-go stickers by hand. These personalized stickers enable brand fluidity and fun relatability, saluting the individuality of the customer and their excellent taste while leaving a lasting impression even after the food is gone.

Using the same hand-drawn approach, I created illustrative packaging options that are both informative and in tune with Cloud Kitchen’s unique and bold energy. This approach extended to the brand paraphernalia, including water bottles and T-shirts—minimalistic, unique, conspicuous, and classy—everything Cloud Kitchen represents and more.

The Logo

Understanding that premium service is at the heart of Cloud Kitchen, I made the logo reflect this truth. I took the hand-drawn initials of Cloud Kitchen (CK), rotated them by 270 degrees, and placed them in a single, fluffy cloud. The result? A hand holding a platter in a cloud, representing premium cloud service.

The Cloud Experience

Consistency across brand touchpoints is crucial, so I brought the Cloud Kitchen vibe to the website, too. Colorful and seamless, the mobile and web versions of the site are easy to navigate, direct, and stress-free—a breath of fresh air for users who have consistently struggled with the poor UX of other food-hailing sites.