Project info
Shuttlers is a technology-driven Mobility Company transforming the way people commute in metropolitan cities, whilst tackling everyday transportation challenges. This is achieved by leveraging modern software solutions and connecting communities of Shuttlers in order to ease mobility and decongest our roads, one vehicle at a time.
With a fleet of over 130 buses, a user base of more than 10 thousand active users, and more than 700,000 completed trips in 2021 alone, Shuttlers is synonymous with economy, comfort and convenience. This helped the Team at Geneza to realize one profound truth; Shuttlers is so much more than a transport brand. Shuttlers is a movement. With this revelation at the fore, we chose a minimalist design architecture as the best direction to take the Shuttlers brand.
Services
Brand Identity
Illustration
Motion
A Movement
Shuttlers is a technology-driven mobility company transforming how people commute in metropolitan areas while addressing daily transportation challenges. The company accomplishes this by leveraging modern software solutions and connecting communities of Shuttlers to improve mobility and reduce road congestion, one vehicle at a time. With a fleet of over 130 buses, a user base of more than 10,000 active users, and over 700,000 completed trips in 2021 alone, Shuttlers is synonymous with economy, comfort, and convenience.
Creative Direction
At the heart of Shuttlers, I discovered a shared commitment to providing safe, comfortable, and budget-friendly transportation options for the working class, young professionals, and everyday individuals in traffic-congested metropolitan cities. To reflect this commitment, I adopted clean, artistic, and modern designs to enhance the brand’s visibility. This was achieved through a compelling combination of new illustrations, photography, and unique color palettes, giving the brand a fresh, contemporary look.
A Thousand Words
A single picture can speak a thousand words. I understand that the key to Shuttlers' success is its people. By adopting a more "people-centric" approach to the brand’s photography style, I was able to effectively showcase what Shuttlers is all about: making transportation easier for everyday people.
The Art of Transportation
Art often imitates life. I enhanced Shuttlers’ branding by incorporating unique, colorful, hand-drawn illustrations created by ShutaBug. These illustrations represent the diverse and vibrant community of Shuttlers users, adding to the brand's visual appeal while maintaining the original Shuttlers green. I also introduced new colors like Shuttlers pink and Shuttlers yellow, which perfectly complement the primary green. Shuttlers yellow reflects the brand’s reliability and vibrant energy, while Shuttlers pink conveys class and comfort, consistent with the Shuttlers experience.
Upgrading Mobility
With these new design elements, I struck a balance that resonates with the familiarity and nostalgia of existing Shuttlers communities while attracting new users across diverse demographics. It’s still Shuttlers, but with an upgrade.
All Works
