A New Take on 1-on-1 Coaching

Coachli is an all-in-one platform that facilitates paid or free virtual 1-on-1 sessions between coaches and their clients. With a focus on simplicity and ease of access, the company empowers professionals to connect quickly and profitably with clients, mentees, and their online audience. I approached Coachli's rebrand from a holistic perspective, blending existing elements with a fresh art direction to highlight both new and existing features while aligning the brand design with Coachli’s values.

Vibrant Hues for a Vibrant Brand

At Coachli’s core is a drive to revitalize how knowledge is accessed, valued, and monetized—creating a vibrant ecosystem for creators to monetize their time and maximize impact. I chose Coachli Purple and Bermuda as primary brand colors for their brilliance and simplicity when paired. For the secondary palette, I considered consistently recurring communication materials and selected Coachli Green, Peppermint, Pixie Green, Sea Green, Text Aqua, Text Purple, and Text Green—vibrant hues for a vibrant brand.

New Look, New Experiences

Coachli’s commitment to innovation and self-improvement stands out, introducing better ways to enhance user experiences on its platform. I focused on this quality by crafting a finely balanced logo featuring an eye-catching wordmark that embodies the brand’s distinctive, future-forward approach. Additionally, I utilized hand-drawn illustrations that are both simple and engaging, along with brand tags for easy in-platform user identification and personalization. This created a visual identity that echoes Coachli’s dedication to seamless user interactions. The result is a simple, unique, and relatable brand experience.

Messaging Designed to Be Received

The lifeblood of every brand is its people. With a growing community of over 500 creators, Coachli’s communications needed to be clear and precise. I embraced this by focusing on the emotional impact clear communication has on users. With this in mind, I selected New Spirit and Inter as the principal typefaces for Coachli’s rebranding. New Spirit, a modern adaptation of the 1905 Windsor typeface, offers simple elegance, while Inter, a modern variable font, ensures readability on digital screens.

Real People, Real Value

Coachli is more than just a coaching platform—it’s a game-changer for coaches looking to streamline their operations and focus on what they do best: coaching! To reflect this, I integrated people-driven photography showcasing real individuals to demonstrate Coachli’s commitment to its community, emphasizing diversity, individuality, and genuine value.